July 28, 2020

Following an ethical business model is a no-brainer: here’s why.

The days of companies being able to rip people off, safe in the knowledge that there will be no recompense, are long gone. Whatever your industry, reputation matters more than ever in our interconnected world. Whether you are a restaurant, a hotel, a shop, an accountant or a retailer, savvy customers will know to steer clear if your product or service will not be of benefit to them. We have online review sites, TripAdvisor and social media to thank for that.
But running an ethical business is about more than just not ripping people off. It turns the whole concept of having a business on its head.
So ask yourself this: Why are you in business? Is it to make money? Or is it to do something meaningful?