In a major boost in the fight against global warming, and in supporting the EU’s target of becoming carbon neutral by 2050, Deutsche Bank has announced an end global business activities in coal mining by 2025. German version available by clicking on the link.
The days of companies being able to rip people off, safe in the knowledge that there will be no recompense, are long gone. Whatever your industry, reputation matters more than ever in our interconnected world. Whether you are a restaurant, a hotel, a shop, an accountant or a retailer, savvy customers will know to steer clear if your product or service will not be of benefit to them. We have online review sites, TripAdvisor and social media to thank for that.
But running an ethical business is about more than just not ripping people off. It turns the whole concept of having a business on its head.
So ask yourself this: Why are you in business? Is it to make money? Or is it to do something meaningful?