Adventure and Sustainable


in plain English

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I have a passion for travel and would love to write your story. This service is an integral part of Naughton Translations.

I would be delighted to take this off your hands, leaving you to get on with the things that are central to your business. I have several years as a freelance copywriter and editor for magazines in the third sector and translation industry respectively.


High quality copy is absolutely essential to tell your story; to reach your audience. This is where I can help.

In the future, the watchword will be sustainability. The pandemic will have changed the tourism industry for good, and we cannot go back to the way things were.

Those who survive will be those who can show they are taking genuine measures at reducing their impact on the environment, as opposed to ‘greenwashing.’ This will involve being aware of the importance of location-specific attractions; location-specific equates to unique, after all, and more than ever, customers will be willing to part with their money only if they can have a truly unique experience in return. This is where the adventure factor comes in. This can take many forms,

Sustainability will also involve reconceptualising the returns for the local service providers.

If tourism is to remain sustainable, and a force for good, it will have to provide a source of income for local suppliers, because if not, they will just cease to trade. For tourists to enjoy a genuine location-specific experience, a healthy source of local service providers is an essential part of this. It will also involve doing something about overtourism, where some popular locations get swamped at peak periods. Some locations, e.g. Amsterdam and Venice have already taken some measures, but there is still much more that could be done.

Are there any other ways I can help?

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Are there any other ways I can help?

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Examples of what I can provide include:

The emphasis on location ties in neatly with the adventure factor. Given that adventure tourism is outdoor based, it is by nature dependent on location for marketing. The adventure can vary from something as docile as birdwatching in the wilds, to as an extreme adrenalin kick as bungee jumping or skydiving, the attraction of an adventure holiday will be largely due to its location.

In all of this, it is vital to have your story told to the world. High quality copy is absolutely essential to get your story across to your audience. This is where I can help. I want to be your cheerleader, to tell your story, get your message out there; whether it’s about a new adventure sport your company offers as part of its package deal; a senior management profile for LinkedIn or XING, or an article for your company newsletter. This can be one less problem for you to think about, so let’s chat and see how we can best collaborate. Email me or pick up the phone; I’d be delighted to hear from you. 

English (UK)